To understand the current User Experience of the CloudxLab Payment Page I did a UX Audit of the existing Website. This gave me an in-depth analysis of the user journey, interface design, functionality, and usability. It also helped me Identify the Objective of the company and the types of users they may have

Previous Payment Page

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UX Audit

Business Objective

To upskill engineers in Deep tech and make them employable and future-ready through their gamified Learning environment

Users

To get to know more about the Users I analyzed the company’s website and derived that there might be 7 types of users who might be the potential Users

  1. Aspiring Data Professionals: Individuals who are interested in pursuing a career in data science, big data, machine learning, DevOps, or deep learning. They may be students, recent graduates, or professionals seeking to transition into these fields.
  2. Working Professionals: Professionals already working in Technology.. or related industries who want to upskill or reskill to stay relevant and advance their careers.
  3. Data Analysts and Data Engineers: Professionals with a background in data analysis or engineering who want to expand their knowledge and capabilities in more advanced areas such as machine learning and deep learning.
  4. Software Developers and IT Professionals: Developers and IT professionals interested in understanding and implementing data science and machine learning techniques in their projects or organizations.
  5. Enterprise Teams: The website's partnership with enterprises suggests that they target corporate clients looking to enhance the skills of their employees. This could include data teams, engineering teams, or cross-functional teams seeking to adopt data-driven practices.
  6. Tech-Savvy Business Professionals: Business professionals who work with data-driven insights or are involved in decision-making based on data analysis.